Combining an understanding of the financial services industry with an ability to clearly communicate the benefits of complex products, MacMillan has launched new technologies serving stock and bond traders, mortgage bankers, portfolio managers, brokers, analysts, hedge funds and compliance officers.

Having represented organizations on both the "buy" and the "sell" sides of Wall Street, we bring a keen sense of the complexities and challenges that drive the financial technology market. We put this understanding to work for clients involved a wide range of activities, including new product launches, brand support and market leadership campaigns.

We have promoted technologies such as:

•Enterprise-level mortgage origination systems
•Electronic exchanges and direct-access trading platforms
•Portfolio optimization algorithms
•Broker compliance and risk management software
•Tax optimization
•Platforms for the managed accounts industry, including overlay portfolio management (OPM)