Our clients rely on us for seasoned perspective on business news and trends, expert editorial services and strong story telling instincts.
Our long history with financial firms gives us a solid understanding of the needs of both investors and the Wall Street community, while our work with financial technology has taught us how the latest tools can drive bottom line growth. Professional services clients benefit from our knowledge of such diverse fields as telecommunications, law, energy, real estate, and the media industry.
The media landscape has undergone a dramatic change in recent years, resulting in a more complex and varied operating landscape. The proliferation of Internet-based outlets and explosion of social media have made it imperative that firms embark on a multi-faceted approach to public and media relations. We have responded to this need with the launch of our social media arm, MacMillan Social, and an emphasis on crafting client campaigns that combine the traditional media channels with new and emerging vehicles for reaching target audiences.
The written word continues to hold a paramount place with us, reflected in the agency’s commitment to producing compelling press releases, bylined articles, and story ideas for clients. Programs are built around a variety of elements as circumstances dictate, including press events and targeted media tours; the development of conference speaking opportunities; surveys and special events; and, of course, ongoing dialogue with members of the press.