The competition to provide hedge fund industry data to the media and to clients is hotly contested. Success requires both insightful analysis and quick response. The agency took on the challenge of establishing its client as the industry leader, and immediately set out to identify news opportunities, creating events, scheduling media tours for the firm’s leadership, and establishing an ongoing, data-driven press release schedule to provide timely support for reporters covering the industry
Regular coverage of our client and its data now appears on every major newswire, in virtually every major daily, weekly, and monthly investing publication, and the firm’s data is now also regularly cited by the hedge fund industry in its lobbying efforts on Capitol Hill
The end result: our client is now the recognized hedge fund data leader, cited daily by reporters around the globe, and has become the go-to source for hedge fund data among the finance-focused press.
We are what we repeatedly do. Excellence, therefore, is not an act but a habit.