From The Wall Street Journal to the latest Weblog, information flow continues to accelerate and fragment. Into this maelstrom, the agency brings practical experience in crafting and implementing media campaigns that cut through the clutter.

Whether targeting the national or international business media, the personal finance press or the morning talk show circuit, we know how to engage the increasingly complex news process. We add value by identifying and targeting only those outlets best suited to advancing our clients’ objectives. Our services include:

• News Bureau - The agency works with its clients to identify opportunities to make news through press releases, studies and surveys, and expert commentary.

• Media Outreach - MacMillan engages in an ongoing dialogue with daily newspapers, national wire services, online news websites, broadcast and cable television, and weekly and monthly magazines. We continuously develop story ideas for consideration by reporters and editors and provide content for stories already making news.

• Media Tours - Effective media relations requires meeting with editors and reporters at target publications. In some instances, briefings and media tours may be tied to specific client news; in other cases, they may be used to establish and strengthen relationships, or to initiate dialog that leads to future coverage. Prior to these meetings, MacMillan creates detailed briefing documents to help the client maximize the benefits of these encounters.

• Media Training - We offer media training to prepare executives for the media spotlight.