The most effective communications campaigns reach target audiences through multiple channels. We assist our clients with marketing services not directly related to media relations, including:

• Executive Visibility Programs - We identify and secure speaking opportunities for our clients at trade shows, industry events and forums. We work with clients and exhibit organizers to propose discussion topics and structure panels.

• Advertising Support - We develop and execute targeted advertising campaigns in vertical industries. Services include creative support, art supervision and ad buys.

• Analyst Relations - For financial technology and BPO companies, communicating effectively with analysts is critical to success. We build relationships with leading analytical firms such as TowerGroup, IDC and Gartner Group.

• Public Policy Support - We have experience working with grass roots organizations and government entities in order to advance our clients' interests. We evaluate the political, social and commercial battle lines surrounding key issues and help clients formulate strategies to move the debate.

• Brochure and Web Copy - we work with our clients to develop, write and edit copy for collateral materials and Web sites.

• Speeches and Presentations - Whether an executive is addressing employees, shareholders or peers, MacMillan has the experience and verbal flair to create spoken content that is on target, informative and entertaining.