Written materials created by MacMillan are used by clients to communicate with targeted constituencies, such as the media, employees, shareholders and industry analysts.

• Press Kits - In media as in life, first impressions are everything. To avoid the waste basket, press and marketing materials must be clear and concise. We develop press kit materials that deliver information in a manner that respects the intelligence of the press and the public.


• Press Releases – Press releases are a company's primary means of communicating with the press and the public. To maximize their impact, MacMillan takes great care in crafting documents that are precise, compelling and useful.


• Bylined Articles and Op-Eds - Bylined articles and opinion pieces are powerful tools to connect with target audiences and establish thought leadership. MacMillan works with leading business and trade industry publications to develop, write and publish client contributed articles.