MacMillan Communications builds programs designed to help clients achieve specific business objectives. Each program is tailored to the needs of the individual client, drawing upon agency services that range from Strategic Message Development and Media Relations to Social Media, Video Production and Special Events.
- Strategic Message Development. The agency works closely with its clients to create powerful messaging that makes a statement, while aligning key message points with overall business and market goals.
- Media Relations. MacMillan draws on the skills and experience of its team of award-winning former journalists and media specialists to design creative and highly effective media campaigns.
- Social Media. The use of social media in the financial services industry continues to grow. MacMillan works with clients to develop integrated, compliant programs that include both outbound communications and monitoring of social media conversations for content and market impact across multiple platforms.
- Video Production. Both media outlets and clients continue to incorporate video in their communications. The agency provides full-service video production capabilities to generate content for both client websites and third-party distribution channels like YouTube.