MacMillan Communications is an award-winning New York City-based public relations firm providing strategic communications and media relations services for companies in the financial services, technology, and legal industries.
We serve both large and small clients, but all have one characteristic in common – they are leaders in their respective fields. Our approach is straightforward: harness the power of the media to showcase our clients’ expertise, market their products and services, build and leverage their reputations and grow their businesses.
MacMillan Communications: a more intelligent approach to communicating in the marketplace of ideas.
Specialized Knowledge Delivers Results
We bring to each assignment an in-depth understanding of the business and marketing issues that affect our clients and the industries in which they operate. This specialized knowledge allows us to design and execute successful communications programs that quickly advance client interests. The soundness of this approach is demonstrated by our record of consistently achieving results.
We open the door to valuable media coverage through imagination, commitment, hard work and the thoughtful integration of strategy and execution. MacMillan utilizes a team-based approach to meeting client needs, drawing on expertise from across the agency to optimize results.
Each of our programs is unique, but all are built around four core elements:
- Know the Client – We immerse ourselves in your organization, learn the culture, identify areas of competitive advantage and get to know your management team, products and services.
- Know the Industry – Ideas created in a vacuum often remain there. We look for stories that generate broad appeal by demonstrating how our clients’ activities impact their respective industries.
- Define the Strategy – We work with our clients to distill unique messages that resonate with the media, provide useful information to the marketplace and further their business objectives. Program activities are defined by this framework, ensuring the overall integrity of the campaign.
- Execute Aggressively – Great ideas don’t speak for themselves. Successful public relations demands insightful analysis, a deep understanding of the news process, and the contacts needed to make sure your message gets delivered.
To see how this works in practice, please visits our “Results” page.